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Consumers are willing to purchase a product up to the point where
Independent Variable(s)
are the variables in an experiment that are manipulated to test their effect on dependent variables, allowing researchers to determine cause-and-effect relationships.
Internal Validity
The extent to which changes in the independent variable caused changes in the dependent variable.
Independent Variable
A variable in an experiment that is manipulated or changed by the researcher to observe its effect on the dependent variable.
Dependent Variable
In an experimental setting, it is the variable being tested and measured, expected to change as a result of manipulations to the independent variable.
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