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Figure 18-4 Figure 18-4 shows the Lorenz curve for a hypothetical country.
-Refer to Figure 18-4.The highest 20 percent of households
Variety Of Products
A wide range of different items or goods offered by a business to meet various customer needs and preferences.
S.A.V.E. Framework
A marketing model emphasizing Solution, Access, Value, and Education as key components to effectively reach and serve customers.
Access
The ability or right to enter, approach, or use something or somewhere.
Product
A good, idea, method, information, object, or service created as a result of a process that serves a need or satisfies a want. It has a combination of tangible and intangible attributes.
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