Table 14-1 Godrickporter and Star Connections Are the Only

question 193

Multiple Choice

Table 14-1 Godrickporter and Star Connections are the only two airport shuttle and limousine rental service companies in the mid-sized town of Godrick Hollow. Each firm must decide on whether to increase its advertising spending to compete for customers. Table 14-1 shows the payoff matrix for this advertising game.
-Refer to Table 14-1. Let's suppose the game starts with each firm adhering to its original budget so that Godrickporter earns a profit of $6,000 and Star Connections earns a profit of $12,000. Is there an incentive for any one firm to increase its advertising budget?

• A) No, neither firm has an incentive to raise its advertising spending.
• B) Yes, both firms have an incentive to raise their advertising budgets.
• C) Yes, Star Connections has an incentive to increase its advertising budget, but Godrickporter does not.
• D) Yes, Godrickporter has an incentive to increase its advertising budget, but Star Connections does not.

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Definitions:

Urgent Priorities

Tasks or responsibilities that require immediate attention due to their importance or deadlines.

Professionalism

The conduct, behavior, and attitude expected of individuals in a work or business environment, characterized by efficiency, responsibility, and ethical standards.

Self-assessment

The process of evaluating one's own abilities, performance, and qualities.

Time Management Strategies

Techniques and methods used for planning and exercising conscious control of time spent on specific activities, especially to increase effectiveness, efficiency, or productivity.