Table 14-2 Table 14-2 Shows the Payoff Matrix for Wal-Mart and Target

question 172

Multiple Choice

Table 14-2

Table 14-2 shows the payoff matrix for Wal-Mart and Target from every combination of pricing strategies for the popular PlayStation 4.At the start of the game each firm charges a low price and each earns a profit of $7,000.
-Refer to Table 14-2.Suppose pricing PlayStations is a repeated game in which Wal-Mart and Target will be selling the game system in competition over a long period of time.In this case, what is the most likely outcome?

• A)a noncooperative equilibrium in which each firm charges the high price
• B)a cooperative equilibrium in which each firm charges the high price
• C)a noncooperative equilibrium in which each firm charges the low price
• D)a cooperative equilibrium in which each firm charges the low price

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Definitions:

Marginal Cost

The cost of producing one additional unit of a good or service, often varying with the level of production.

Fixed Cost

Expenses that do not change with the level of production or sales, such as rent or salaries.

Total Fixed Costs

The sum of all costs that remain constant regardless of any change in a company's production volume.

Diminishing Returns

A principle stating that if one input in the production of a commodity is increased while other inputs are held fixed, a point will eventually be reached at which additions of the input yield progressively smaller, or diminishing, increases in output.