When a Credit Card Company Offers Different Services with Its

question 142

Multiple Choice

When a credit card company offers different services with its card, like travel insurance for air travel tickets purchased with the credit card or product insurance for items purchased with the card, the credit card company is trying to

• A)create a barrier to entry for competing firms.
• B)create a perfectly competitive market in which to sell its credit card.
• C)convince customers that its card has greater value than those offered by rival firms.
• D)shift the demand curve for competing firms to the right.

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Definitions:

Demand Forecasting

The process of predicting the future demand for a company’s products or services, based on past and present data.

Human Capital

The collective skills, knowledge, and other intangible assets of individuals that can be used to create economic value for the individuals, their employers, or the community.

Human Capital Theory

A concept in economics that views employees' skills and knowledge as a form of capital that can be invested in for returns.

Generic Human Capital

Skills and knowledge that are not specific to a particular job or company but can be applied broadly across various industries and roles.