Examlex
Suppose the value of the price elasticity of demand is -3.What does this mean?
Factual Communication
The exchange of information that is based strictly on objective facts and evidence, without the influence of personal feelings or opinions.
Central Route
A pathway of persuasion described in the Elaboration Likelihood Model that involves thoughtful consideration of the arguments presented.
Persuasion
The act of convincing someone to do something or to adopt a certain belief through argument, appeal, or rational discussion.
Elaboration Likelihood Model
A theory in social psychology that explains different ways of processing stimuli, why and when they will lead to attitude change.
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