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If, in response to an increase in the price of chocolate the quantity of chocolate demanded decreases, economists would describe this as
Brand Authenticity
Refers to the extent to which consumers perceive a brand as being true to itself and genuine in its actions and communications.
Measure of Equity
relates to assessing a brand's value from the perspective of consumer recognition, loyalty, perceived quality, and associations.
Target Market
The specific segment of the market to which a brand or product is directed, identified by particular demographics, interests, or needs.
Brand Associations
The thoughts, feelings, perceptions, and beliefs that consumers have about a brand, which can be shaped by marketing efforts and experiences.
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