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The law of demand implies, holding everything else constant, that
Elicits Response
An aspect of marketing communications designed to provoke a specific reaction or action from the target audience.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.
Four Ps
Refers to Product, Price, Place, and Promotion; key marketing mix elements used to position a business strategically in its market.
Marketing Activities
Efforts and strategies employed by companies to promote, sell, and distribute their products or services.
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