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According to the signaling hypothesis,
Adoption
The act of starting to use, support, or incorporate something new, such as a technology, idea, or practice.
Awareness Stage
The initial phase of the marketing funnel where potential customers first become acquainted with a product or brand.
Adoption
The act of legally taking another's child and bringing it up as one's own or embracing ideas, methods, or innovations.
Internalization
The process of integrating or absorbing knowledge, beliefs, values, or behaviors into one's own perspective or organizational practices.
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