Dell Computers Allows Potential Consumers to Customize Personal Computers to Their

question 144

True/False

Dell Computers allows potential consumers to customize personal computers to their desires. Dell's strategy is successful because offering bundles that more exactly meets a consumer's preference allows Dell to extract more consumer surplus.

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Definitions:

Punishment

The imposition of a penalty as retribution for an offense, with the intention of discouraging undesirable behavior.

External Locus

The belief that one's outcomes or fate are controlled by external forces or the environment, as opposed to internal factors or personal effort.

African American

An ethnic group of Americans with total or partial ancestry from any of the black racial groups of Africa.

Guidance

Support or advice provided to someone to make decisions or to face problems or challenges.