Cost-Plus Pricing Is a Reasonable Way to Determine the Optimal

question 141

Multiple Choice

Cost-plus pricing is a reasonable way to determine the optimal price when

• A)marginal cost and average cost are roughly equal.
• B)fixed cost and variable costs are roughly equal.
• C)fixed costs vary.
• D)fixed costs are high.

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Definitions:

Marginal Cost

The financial impact of producing an extra unit of a product or service.

Perfectly Competitive Firms

Firms that operate in a market where no single buyer or seller has the power to influence the price of the product, and where the product offered is homogeneous, with many sellers and buyers.

AVC

Average Variable Cost; the total variable costs (costs that change with the level of output) divided by the quantity of output produced.

Minimize Losses

A strategy or approach aimed at reducing the amount of money or resources that are being lost or wasted.