The Walt Disney Company Is in a Position to Use

question 22

Multiple Choice

The Walt Disney Company is in a position to use a two-part tariff by charging for admission and also charging for rides inside its two theme parks, Disneyland and Disney World.Which of the following statements regarding Disney's pricing strategy is true?

• A)At one time, admission fees were charged at both parks but all rides were free. Disney has since changed its pricing policy; it earns higher profits by charging for both admission and rides.
• B)At one time, customers had to pay for admission and rides at Disneyland and Disney World. Disney has since changed its pricing policy; it earns higher profits by charging for admission but not for rides.
• C)At one time, customers had to pay for admission and rides at Disneyland and Disney World. Disney has since changed its pricing policy; it earns higher profits by charging for rides but not for admission.
• D)At one time, fees for admission and rides at both parks were set at their profit-maximizing levels. Disney has since changed its pricing policy; it uses a cost-plus pricing strategy for admission and does not charge for rides.

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Definitions:

Social Acceptance

The degree to which an individual is accepted or regarded favorably by society or a social group.

Lymphocytes

The two types of white blood cells that are part of the body’s immune system: B lymphocytes form in the bone marrow and release antibodies that fight bacterial infections; T lymphocytes form in the thymus and other lymphatic tissue and attack cancer cells, viruses, and foreign substances.

Mental Alertness

The state of being keenly attentive, awake, and able to think and react quickly, often influenced by various physiological and psychological factors.

Aggressive Behavior

Actions or conduct that can cause physical or emotional harm to others, or threaten to do so.