Firms Engage in Odd Pricing When They Charge Prices That

question 70

Essay

Firms engage in odd pricing when they charge prices that appear to be less than they really are; for example, charging a price of $4.95 instead of $5.00 and $.99 instead of $1.00.How have researchers tried to determine whether odd pricing is successful in convincing consumers that odd prices are less than they really are?

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Definitions:

Sustentacular Cells

Support cells found in various organs and tissues, providing physical support, nourishment, and regulation of cell environments.

Testosterone

A steroid hormone primarily produced in men by the testes and in women by the ovaries, responsible for the development of male secondary sexual characteristics.

Seminal Fluid

The fluid component of semen, produced by various male reproductive organs, providing nourishment and a medium for sperm during ejaculation.

Cremaster Muscle

Extension of abdominal muscles originating from the internal oblique muscles; in the male, raises the testicles; in the female, envelops the round ligament of the uterus.