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One reason that consumers and businesses might not act rationally is
Bottom Line
The fundamental and most important outcome of a business or an endeavor, often referring to financial profitability.
Organizational Climate
The general atmosphere, attitude, or environment within an organization, shaped by employees' perceptions and experiences of corporate culture and management practices.
Diversity
The inclusion of individuals from various backgrounds, cultures, genders, sexual orientations, ages, and other characteristics in a group or organization.
Rewards
Benefits, monetary or non-monetary, given for meeting certain criteria or achieving specific goals, often used as motivation in various contexts.
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