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Who wrote the famous line, "These are the times that try men's souls"?
Distribution Intensity
The level of market coverage pursued by a company, deciding how widely a product will be distributed, ranging from exclusive to intensive distribution.
Scrambled Distribution
involves a retailer carrying an assortment of goods in unrelated product categories, aiming to provide a one-stop shopping experience.
Intensive Distribution
Distribution strategy that involves placing a firm’s products in nearly every available outlet.
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