Examlex
In the early 1960s, __________.
Portfolio Expansion
The strategy of adding new products, services, or markets to a company's portfolio to drive growth and diversify risk.
Marketing Plan
A marketing plan is a strategic document outlining a company’s marketing objectives, strategies, targeting, positioning, and tactics for a specified time period.
Budget
An estimate of income and expenditure for a set period of time, often used as a plan for the management of resources.
Primary Inputs
Primary inputs refer to the basic resources and materials used in the initial stages of production, such as raw materials and labor.
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