According to Marshall McLuhan,what Happens When New Mass Media Are

question 82

Multiple Choice

According to Marshall McLuhan,what happens when new mass media are introduced?

• A) results in decreasing levels of self-esteem
• B) increases the amount of interactive leisure time
• C) changes the way we perceive and think
• D) leads to civic disengagement

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Definitions:

Primary Reinforce

is a naturally reinforcing stimulus, such as food or water, that fulfills a basic biological need and does not require learning to become effective.

Extinction

In behavioral psychology, the process by which a conditioned response decreases or disappears after repeated exposure to the conditioned stimulus without the unconditioned stimulus.

Conditioned Taste Aversion

The acquired dislike or avoidance of a particular food or drink because it has been associated with an unpleasant outcome.

Biological Preparedness

The concept that organisms are inherently inclined to form associations between certain stimuli and responses, facilitating survival-relevant learning.