If Morley Was a Proponent of Reception Analysis,what Would He

question 58

Multiple Choice

If Morley was a proponent of reception analysis,what would he assert as being the nature of the interaction between television and its audience?

• A) Television delivers what audiences want or it goes off the air.
• B) Television watchers are at the mercy of the shows' producers.
• C) Audiences filter,interpret,and often challenge what they view.
• D) Audiences are simply passive recipients of what they view.

---

Definitions:

Rationing Function

The ability of market prices to distribute scarce goods and services among consumers based on willingness and ability to pay.

Marginal Utility

Marginal utility is the additional satisfaction or benefit gained from consuming one more unit of a good or service, which tends to decrease as more units are consumed.

Individual Demand

This refers to the quantity of a good or service that a single consumer is willing and able to purchase at various prices, holding other factors constant.

Normal Good

A type of good for which demand increases when income increases, and falls when income decreases, but price remains constant.