Randall Argues That Media Consumers Are Programmed to Buy,eat,dress and Vote

question 44

Multiple Choice

Randall argues that media consumers are programmed to buy,eat,dress and vote in ways that suit those who control the mass media.What school of thought has Randall adopted?

• A) media determinism
• B) media imperialism
• C) media voluntarism
• D) media constructionism

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Definitions:

Total Surplus

The sum of consumer and producer surplus; a measure of the overall benefit to society from a market transaction.

Perfectly Price-Discriminated

A pricing strategy situation where a seller charges the maximum possible price for each unit consumed that consumers are willing to pay, thereby capturing all potential consumer surplus.

Perfect Price Discrimination

The act of charging each consumer the maximum price that they are willing to pay for a product, thereby capturing the entire consumer surplus.

Consumer Surplus

The disparity in the consumers' desired payment amount for a good or service and the actual expense they bear.