According to Marshall McLuhan,what Happens When New Mass Media Are

question 82

Multiple Choice

According to Marshall McLuhan,what happens when new mass media are introduced?

• A) results in decreasing levels of self-esteem
• B) increases the amount of interactive leisure time
• C) changes the way we perceive and think
• D) leads to civic disengagement

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Definitions:

Multidomestic

A strategy where a company customizes its products or services to suit local markets and operates relatively independently in each country.

Union Structure

The organizational hierarchy and framework governing a labor union, including its administration and member representation.

Conglomerate

A large, multi-industry company composed of various unrelated businesses under a single corporate group.

Parent-Country Nationals

Parent-country nationals are employees who originate from the country where the headquarters of a multinational company is located, often sent abroad to work in the company's foreign operations.