The Advent of the Internet and File Sharing Has Had

question 103

Multiple Choice

The advent of the Internet and file sharing has had a dramatic impact on the traditional marketing strategies of the music industry.Music sales are way down,however;the big music corporations are making changes.Why would this be the case?

• A) They are very concerned and fearful about what is happening in the industry.
• B) They are geniuses at using innovation to sell new consumer products.
• C) They have lobbied governments to maintain the status quo for royalty payments.
• D) They have lobbied against file sharing at the WTO and have tried to make it illegal.

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