Examlex
Match the words with the most closely associated term.
-Oil
Customer Needs
The explicit and implicit factors that a customer seeks to fulfil when buying a product or a service.
Marketing Strategy
A business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.
Business Portfolio
The collection of businesses, investments, products, or services that a company owns or operates, strategically managed to achieve optimal performance.
Competitive Advantages
Attributes that allow an organization to outperform its competitors, including product quality, brand, cost structure, and customer loyalty.
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