Examlex
A bond issue price is the present value of the cash flows that the bond will produce.
Perceived Behavioral Control
An individual's belief in their capability to execute behaviors necessary to produce specific performance attainments.
Subjective Norms
The perceived social pressure to engage or not engage in a specific behavior.
Objective Norms
Standards of behavior that are based on observable actions in a society or group, rather than subjective opinions or beliefs.
Attitude Inoculation
A technique used to make people resistant to attempts to change their attitudes, analogous to how vaccination works to prevent illness.
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