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"You Decide" Essay You Own a Thriving Book Store in a Major College

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"You Decide" Essay
You own a thriving book store in a major college town. You have been talking with your CPA about borrowing $5,000,000 to finance a larger and more modern building. One option is to issue 20-year bonds with a fixed rate of 8% while another option is to issue 20-year bonds with a variable rate of one-year LIBOR (London Interbank Offered Rate) plus 5%. For the first year, this will result in a 6.2% rate, but the rate will be adjusted annually. The current market interest rate is 8%.
What things should you consider in making the decision about which borrowing option is better for your company?

Understand the concept and utility of the backchannel in presentations.
Comprehend the necessity of appropriate emotional and intellectual preparation before presentations.
Understand various modes of presentation delivery and their effectiveness.
Recognize the importance of audience engagement through backchannel and establishing expectations.

Definitions:

Misleading Claim

False or deceptive statements made about a product or service that can confuse the consumers or lead them to have incorrect impressions.

Lanham Act

A piece of legislation that acts as the primary federal trademark statute in the United States, providing protection to trademark owners in their brand names and logos.

Trademark Registration

The process of legally registering a trademark with the appropriate government authority, securing exclusive rights to use the mark in identifying goods or services.

False Claims

Assertions or representations that are untrue, often made with the intent to deceive or mislead.

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