Examlex
A material item is one that is likely to affect a user's decision.
Conformity
The tendency of individuals to adjust their behaviors, attitudes, and beliefs to match those of the group or social norms.
Cognitive Dissonance
The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.
Referent Informational Influence
A form of social influence where individuals conform to the behavior of a group they admire or relate to, in order to be accepted or to identify with the group.
Normative Influence
The effect of societal norms and expectations on an individual’s behavior, driving conformity to group standards to gain acceptance or avoid disapproval.
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