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Accounting information should make a difference to the outcome of a decision,according to the qualitative characteristic of
Value
Refers to the importance or worth that a product or service has in the eyes of the consumer, often influencing their purchasing decisions.
Marketing Mix
Refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market, typically encapsulated by the four Ps: Product, Price, Place, and Promotion.
Place Element
Aspects of marketing that focus on the distribution and availability of a product or service to the target consumer.
Promotion
A marketing strategy involving the publicizing and selling of a product or service, often including discounts, advertising, and special offers to stimulate demand.
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