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Under the direct charge-off method of dealing with uncollectible accounts,
Neutral Stimulus
A stimulus that initially produces no specific response other than focusing attention, until it is paired with an unconditioned stimulus.
Unconditioned Stimulus
In classical conditioning, a stimulus that unconditionally—naturally and automatically—triggers a response.
Conditioned Stimulus
A previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response.
Operant Conditioning
A learning process through which the strength of a behavior is modified by reinforcement or punishment.
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