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The par value of the common stock represents the
Product Positioning
The process of market positioning of a product, including strategies to present a product in the best possible light to different target markets.
Perceptual Marketing
Marketing strategies that focus on influencing consumers’ perceptions and attitudes towards a product or brand rather than its actual attributes.
Social Responsibility
The obligation of individuals, organizations, and businesses to act for the benefit of society at large, emphasizing ethical behavior and actions that contribute positively to the community.
Marketing Ethics
Principles and standards that guide behavior and decisions in marketing to ensure fairness, honesty, and respect for consumers and society.
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