For a Manufacturer,the Final Customer Is Part of the Supply

question 28

True/False

For a manufacturer,the final customer is part of the supply chain and customer service is part of the value chain.

Understand the role of salespeople in representing the company and influencing customer perceptions.

Appreciate the importance of product knowledge, strategic thinking, and communication skills in successful selling.

Identify the types of personal selling and the responsibilities of salespeople in different selling contexts.

Recognize the evolution and impact of sales roles within the marketing strategy of a firm, including order getting and order taking.

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Definitions:

Unchanging Job

A position or role in employment that remains constant over time without significant variation in duties or responsibilities.

Limited Hours

Restricted or specific time frames during which business operations or services are available.

Indirect Customers

Consumers who benefit from a product or service but do not purchase directly from the provider.

Sales Engineer

A professional who sells complex scientific and technological products or services, often requiring deep product knowledge and an understanding of customer needs.