An Example of a Pricing Objective Is to

question 101

Multiple Choice

An example of a pricing objective is to

• A)ignore long-term pricing strategies in favor of short-term profits.
• B)increase market share irrespective of the cost of a product.
• C)maintain a price that is always under that of the competition.
• D)maintain a minimum rate of return.

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Definitions:

Nanoplankton

Extremely minute (<10 μm in length) algae that are major producers in the ocean because of their great abundance; part of phytoplankton.

Dinoflagellates

A group of single-celled organisms found in marine and freshwater environments, known for their role in red tides and bioluminescence.

Symbiotic

A close and often long-term interaction between two different biological species, which may be beneficial, harmful, or neutral to the parties involved.

Zooxanthellae

Endosymbiotic, photosynthetic dinoflagellates found in certain marine invertebrates; their mutualistic relationship with corals enhances the corals’ reef-building ability.