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The alternative with the lowest payback period is the most desirable.
Prospects
Potential customers or clients who have been identified as having the interest and ability to purchase a product or service but have not yet made the transaction.
Qualified Prospects
Potential customers who have been evaluated and deemed likely to purchase, based on specific criteria such as need, ability, and authority to buy.
Prospecting Stage
The phase in sales where potential customers are identified and qualified before being approached by sales representatives.
Search for Customers
The process of identifying and targeting potential customers or clients for a business's products or services.
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