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Qualitative factors used by decision makers include all of the following except
SKU Identification
A unique code that identifies a specific stock keeping unit, enabling easier tracking and inventory management.
Promotional Materials
Items designed to advertise or market a product, service, or event, ranging from brochures and flyers to online ads and social media posts.
Personalized Information
Customized data tailored to meet the specific needs or interests of an individual, enhancing relevance and effectiveness in communication or services.
Shopping Behavior
Refers to the patterns and decisions made by consumers when selecting, purchasing, using, or disposing of products and services.
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