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Business transactions are economic events that should be recorded in the accounting records.
Continuous Innovation
Gradual improvements or minor changes in products or processes that aim to sustain or enhance market competitiveness.
Market Modification
Strategies businesses use to alter the perception or structure of a market to expand the potential customer base, which may include creating new use cases for products or targeting new demographics.
Innovation
The practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services.
Relative Advantage
The degree to which a new product or innovation is perceived as superior to existing alternatives, influencing its rate of adoption.
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