Examlex
The double-entry system
Objectives
Specific, measurable goals that are set to achieve a desired outcome or target.
Strategy
A plan of action designed to achieve a long-term or overall aim.
Listening
In marketing, actively monitoring and analyzing social media and other platforms to understand public perception and gather feedback about a brand or product.
Monitoring
The process of observing and tracking certain activities, behaviors, or information to gather insights or maintain control.
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