Examlex
A contingent liability eventually becomes either a true liability or no liability at all.
Average Variable Costs
The total variable costs (costs that change with the level of output) divided by the number of units produced, indicating the average cost of producing each unit.
Industry Giants
The largest and most influential companies within a sector, known for their market domination, innovation, and financial capabilities.
Lower Prices
Lower prices indicate a decrease in the cost that consumers are asked to pay for goods or services, often aimed at boosting sales or competitiveness.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically includes product, price, place, and promotion.
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