Examlex
Expenses result from using up assets or consuming services in the process of generating revenues.
Persuasion
The process of changing another person's attitudes, beliefs, or behaviors through argumentation, appeal, or explanation.
Persuasive Message
Communication intended to influence the attitudes, beliefs, or behaviors of others through argumentation, appeals, or other means.
Arguments
Statements or reasons given with the aim of persuading others that an action or idea is right or wrong.
Elaboration Likelihood Model
A theory in social psychology that explains how attitudes are formed and changed through two routes of persuasion: central and peripheral.
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