Identify each of the following as an
(1)increase to owner's equity or a
(2)decrease to owner's equity. 
Definitions:
Maximize Profit
The process or strategy of adjusting the production and sales operations of a company to generate the highest possible return or profit.
Marginal Revenue
The incremental income obtained from the sale of one extra unit of a product or service.
Maximize Profit
The process of adjusting inputs and outputs in order to achieve the highest possible return on investment.
Total Revenue
The total income generated by a firm from its sales activity, calculated as the unit price of a good times the quantity of goods sold.
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