Examlex
As a rule of thumb,the aggregate employer costs for the typical expatriate employee,including all allowances,is about ____ the expatriate's salary.
Persuasion
Persuasion is the act of convincing someone to change their beliefs, attitude, or behavior through argument, reasoning, or appeal to emotion.
Peripheral Route
A term from the Elaboration Likelihood Model of persuasion, referring to when a person is persuaded by something other than the argument or content of a message, such as attractiveness or celebrity endorsement.
Persuasive Argument
Communications designed to convince or influence an audience to accept a specific viewpoint or take a particular action.
Central Route
A method of persuasion that involves deeply processing the content of the message, leading to long-lasting attitude change.
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