Examlex
What is meant by auditing around the computer versus auditing through the computer? Why is this so important?
Evaluation Stage
Part of the consumer decision process where alternatives are appraised and weighed before making a final purchasing decision.
Hierarchy of Effects
A model that outlines the sequential stages a consumer goes through in the process from unawareness of a brand to purchase decision, including awareness, interest, desire, and action.
Adoption
The acceptance and integration of new ideas, technologies, or products into regular use by consumers or within an organization.
Awareness
The state or level of consciousness where one is informed or cognizant of something, such as a brand, issue, or product.
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