All of the Following Are Advantages of the Test Data

question 26

Multiple Choice

All of the following are advantages of the test data technique except

• A)auditors need minimal computer expertise to use this method
• B)this method causes minimal disruption to the firm's operations
• C)the test data is easily compiled
• D)the auditor obtains explicit evidence concerning application functions

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Definitions:

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Concept Testing

A marketing strategy that involves presenting a product concept to target consumers to gauge their reaction before the product's actual launch.

Test Marketing

A strategy used by companies to evaluate the potential success of a new product by releasing it in a limited market prior to a wide-scale launch.

Marketing Intermediary

A marketing intermediary is an entity that acts as a middleman between the producer of goods or services and the end consumers, facilitating distribution and sometimes promoting the product.