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#OptOutside
A campaign encouraging people to spend time outdoors instead of participating in Black Friday shopping, initiated by the retail company REI.
Cause-Related Marketing
A marketing strategy where businesses align with a social cause or charity to generate business benefits as well as societal impact.
Community Engagement
The process of interacting with a community to build relationships and foster loyalty, often through social media or other outreach efforts.
Nonprofits
Organizations that operate for the public or social benefit, rather than for the profit of private owners or shareholders.
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