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Describe the three elements of problem structure.Contrast a structured problem to an unstructured problem.Describe which levels of management typically deal with structured problems and with unstructured problems.
Market Orientation
A business approach where the needs and wants of customers guide all marketing decisions and strategies.
Customer Value
Refers to the perceived worth of a product or service in the eyes of the customer, balancing its benefits against its cost.
Product Orientation
A business philosophy that focuses on the quality and attributes of the product itself rather than customer needs or desires.
Marketing Concept
A business philosophy that emphasizes identifying and meeting the needs and wants of customers as the key to achieving organizational goals.
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