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The external auditor is responsible for establishing and maintaining the internal control system.
Focus Group
A research method involving a group of people who are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.
Marketing Research
The systematic gathering, recording, and analysis of data about issues relating to marketing products and services.
Prospective Customers
People or organizations that might buy a product or service but haven't purchased anything so far.
Survey Method
A research technique that involves the collection of data from a pre-defined group of respondents by means of a questionnaire or interview to gather information and insights on various topics.
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