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Travers Company Sets Prices Equal to Cost Plus 55

question 93

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Travers Company sets prices equal to cost plus 55%.Recently,Travers charged a customer a price of $60 for an item.What was the cost of the item to Travers?

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Definitions:

Direct Material

Raw materials that are directly traceable to the manufacturing of a specific product and constitute a significant portion of the production costs.

Seasonal Product

A type of product whose demand and availability significantly depend on the season or time of the year.

Total Contribution Margin

The difference between sales revenue and total variable costs, indicating the amount contributing to covering fixed costs and profit.

Operating Leverage

The ratio of fixed costs to total costs. The higher a firm’s operating leverage, the greater will be the variability of profits for a given change in sales.

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