Which Balanced Scorecard Perspective Defines the Customer and Market Segments

question 87

Multiple Choice

Which Balanced Scorecard perspective defines the customer and market segments in which the business unit will compete?

• A)the customer perspective
• B)the process perspective
• C)the learning and growth perspective
• D)the financial perspective

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Definitions:

Motivation

The psychological drive or energy that initiates, guides, and maintains goal-oriented behaviors.

Social Alternatives

Other forms of engaging with community or activities that do not involve the initial behavior being modified or avoided.

SMART Criteria

A set of guidelines for setting clear, achievable goals, standing for Specific, Measurable, Achievable, Relevant, and Time-bound.

Goals

Objectives or desired outcomes that individuals set for themselves, aiming to achieve through specific actions or strategies.