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What Is the Term for the Identification and Removal of Activities

question 15

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What is the term for the identification and removal of activities that fail to add value?


Definitions:

Sales Process

A series of steps undertaken by a sales team to convert potential leads into paying customers, typically including stages such as prospecting, presentation, and closing.

Ultimate Consumer

The final buyer who purchases products or services for personal use and not for manufacturing or resale.

Pulling Strategy

A marketing strategy designed to create demand from the end-users, effectively "pulling" the product through the distribution channel.

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