Examlex
Which of the following is NOT a supplier-driven activity?
Paid Influencer Program
A marketing strategy where brands compensate influencers to promote their products or services on various social media platforms.
Blogger
An individual who writes or maintains a blog, sharing information, opinions, or personal experiences online.
Halo effect
A cognitive bias where the impression of a person, brand, or product in one area positively influences one's opinion or feelings in another area.
Consistency Principle
The psychological tendency for individuals to seek harmony and consistency among their beliefs, attitudes, and behaviors.
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