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The revenue per unit is called price.
Dual Attitudes
Different evaluations of the same attitude object held by the same person (perhaps one deliberate, the other automatic).
Automatic Attitudes
Quick, reflexive responses that reflect immediate evaluative judgments, not requiring conscious effort or awareness.
Deliberate Attitudes
Perspectives or opinions that are consciously formed, reflecting explicit beliefs and values.
Attitudes
Behavioral inclinations demonstrated through assessing a specific entity with a level of preference or aversion.
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