Developing a Company Strategy for Responding to Anticipated New Markets

question 44

Multiple Choice

Developing a company strategy for responding to anticipated new markets is an example of which of the following?

• A)delegating
• B)controlling
• C)decision making
• D)planning

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Definitions:

Competing Products

Products that are offered by different companies that serve the same market segment and meet the same needs or purposes as others.

Semantic Scales

A measurement scale used in research that assesses the connotative meaning of objects, concepts, or events, thus capturing the qualitative aspects of attitudes or feelings.

Consumer Perceptions

How consumers view and interpret the characteristics and qualities of a product or service, influencing their buying decisions.

Perceptual Map

A visual tool used in marketing to display the perceptions of consumers regarding the positions of products, brands, or companies relative to each other in the marketplace.