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Secondary reference groups include family and coworkers.
Marketers
Professionals who are involved in the promotion and selling of products or services, including market research and advertising.
Segmentation Variable
Characteristics used to divide a market into distinct groups based on needs, behaviors, or demographics.
Rituals
Formalized and repeated behaviors or practices, often with symbolic meaning, performed by individuals or groups.
Rite of Passage
A ceremony or event marking an important stage in someone's life, especially signifying the transition from one status to another.
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